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Growing product and service engagement and cultivating brand advocates across your organization's external audiences and people. 

Brand Love


Gain a deep understanding of your goals, vision, and challenges

Interview stakeholders and partner with teams to gather and translate audience (consumer / employee), consumer journey, market, and cross-industry insights ​

Customer Experience

Consumer Experience

Help your organization define the kind of experience it aspires to be known for and ensure the right CX pillars are in place to uphold the aspirational experience and compliment the brand 


Lead your teams through consumer journey mapping exercises and other evaluations to identify seams in interactions to develop a strategy and recommendations to best close experience gaps by consumer segments

Define best practices for cross-functional ways of working, data sharing, and benchmarking to support continuous improvement 

Product Marketing

Marketing & Comms

Partner with your teams to develop and orchestrate go-to-market (GTM) or post-launch growth, engagement, and loyalty integrated marketing communications strategies anchored by your consumers' ideal experience ensuring touchpoints are relevant, personalized, and per preferences  

Taking it full circle, in true product marketing fashion, recommend how to best receive input and influence the product / service roadmap and design enhancements 

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Employee Enablement

Review current and recommend new ways to design products and services bringing stakeholders across your organization along the journey - especially those directly supporting and servicing consumers

Develop employee enablement plans recommending best ways to communicate changes and needs for support with tools and training promoting employee engagement, greater consumer focus, and exceptional service

Define best practices for internal teams to become more hands-on and learn from consumer-facing teams to support a stronger, customer-centric culture and continuous improvement 



Track progress against defined KPIs and recommend feedback loops  


Guide your team through the development of reports and dashboards tracking engagement, financial health, consumer and employee feedback and optimize strategies as needed 


Travel / Hospitality    Retail    Healthcare    Nonprofit    Financial Services    Consumer Goods       

Let's Connect

Send me an email or book a free discovery call.

SpurConnX Email
SpurConnX Scheduler
Elizabeth Daugherty

I'll be in touch shortly!

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