top of page

SPUR LASTING AND
VALUABLE CONNECTION

Elevating consumer experiences growing engagement and loyalty.

Customer Connection

How I Help

I’m Elizabeth Daugherty and I started SpurConnX to serve purpose-fueled for-profit and nonprofit B2C and B2B2C organizations.


I partner with teams to develop clean, seamless, and memorable consumer experiences bolstered by unified marketing communications and engagement plans supporting both those you serve and your people.


The results?  Elevated experiences for not just your external but also internal stakeholders.  Engagement increases and the connection to your brand deepens yielding valuable brand loyalty, advocates, and promoters growing your organization more sustainably and efficiently.


I've seen first-hand the benefits of developing leading experiences with Delta Air Lines (DAL), American Express (AXP), The Home Depot (THD), and AirWatch - acquired by VMware (VMW).  I don't believe it has to be such a long, people intensive, and expensive problem for your team to solve.

​

​Let's connect and see if I can help your team achieve your goals.

Elizabeth Daugherty

Working Together & Services

I will serve as your trusted partner and as an extension of your team

offering advisory to fractional leadership.

Advisor

I. Advisory

You’d like someone as your sounding board along your transformation path focused to help your team develop a framework and clear direction.

​​

  • Let’s share ideas, evaluate options, and determine a clear path forward within an environment of active listening, where tough questions are asked, and actions are prioritized

  • I run a workshop or series of workshops with your team or cross-functional group to ideate and deep dive together including: journey mapping, focus groups, and brainstorming sessions

  • Retain my support to be your thought partner

Strategy Icon

II. Strategy Design

You need someone to dive in, take the reins, and help define or refine the strategy to help achieve your goals.  

​

  • I collaborate with your team to deeply understand what's working well and your core challenges 

  • Together we'll align on your clear vision and goals - if you don't have them, we can define these together 

  • Design the strategy and roadmap to offer leading experiences across your consumer journey

  • Develop unified marketing comms and engagement plans supporting both your external and internal audiences

Fractional Leader Icon

III. Fractional Leader

You see leadership and strategy gaps within your organization but are not ready or cannot commit to a full-time hire.  

​

  • I lead the strategy we develop on a part-time basis at the fraction of the cost of a full-time employee

  • I bring the stability, guidance, energy, and progress your team requires 

Experience with Trusted Brands

The Home Depot
Delta Air Lines
VMWare

With nearly 20 years experience serving small businesses and non-profits to global, leading enterprises across multiple industries as a full-time leader and now consultant, I bring a wealth of knowledge to 

help your organization's goals succeed.

Elizabeth has a remarkable heart for people and a keen mind for creating exceptional experiences. She graciously offered her time during our annual planning process, leading our Development team through a customer journey mapping workshop. She shared the importance of leveraging customer-led approaches and offered fresh perspectives around how to engage and drive loyalty among diverse segments. I truly value Elizabeth's time, counsel, and commitment to the individuals we have the privilege to serve.

Heather Clarson - Chief Development Officer, Atlanta Mission

Let's Connect

Send me an email or book a free discovery call.

SpurConnX Email
LinkedIn
SpurConnX Scheduler
Elizabeth Daugherty

I'll be in touch shortly!

bottom of page