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Growing engagement and cultivating brand advocates across organizations and those they serve. 

Customer Connection

How I Help

I’m Elizabeth Daugherty and I started SpurConnX to serve purpose-fueled for-profit and nonprofit B2C and B2B2C organizations.

I partner with teams to develop clean, seamless, and memorable consumer experiences bolstered by unified marketing communications and engagement plans supporting both those you serve and your people.

The results?  Elevated experiences for not just your external but also internal stakeholders.  Engagement increases and the connection to your brand deepens yielding brand loyalty, advocates, and promoters growing your organization more sustainably and efficiently.

I've seen first-hand the benefits of developing best-in-class experiences with Delta Air Lines (DAL), The Home Depot (THD), and AirWatch - acquired by VMware (VMW).  I don't believe it has to be such a long, people intensive, and expensive problem for your team to solve.

Let's connect and see if I can help your team achieve your goals.

Elizabeth Daugherty

Working Together & Services

I will serve as your trusted partner and as an extension of your team

offering advisory to fractional leadership.


I. Advisory

You’d like someone as your sounding board along your transformation path focused to help your team develop a framework and clear direction.


  • Let’s share ideas, evaluate options, and determine a clear path forward within an environment of active listening, where tough questions are asked, and actions are prioritized

  • I run a workshop or series of workshops with your team or cross-functional group to ideate and deep dive together including: journey mapping, focus groups, and brainstorming sessions

  • Retain my support to be your thought partner

Strategy Icon

II. Strategy Design

You need someone to dive in, take the reins, and help define or refine the strategy to help achieve your goals.  

  • I collaborate with your team to deeply understand what's working well and your core challenges 

  • Together we'll align on your clear vision and goals - if you don't have them, we can define these together 

  • Design the strategy and roadmap to offer best-in-class experiences across your consumer journey

  • Develop unified marketing comms and engagement plans supporting both your external and internal audiences

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III. Fractional Leader

You see leadership and strategy gaps within your organization but are not ready or cannot commit to a full-time hire.  

  • I lead the strategy we develop on a part-time basis at the fraction of the cost of a full-time employee

  • I bring the stability, guidance, energy, and progress your team requires 

Experience with Trusted Brands

The Home Depot
Delta Air Lines

With over 15 years experience with some of the world's leading brands and a continuous learning and improvement mindset, I bring a wealth of knowledge to help your business goals succeed.

Elizabeth is a great leader - she has an extremely strategic mindset building our team's vision of success and is an expert communicator across stakeholder groups. She brings organization and structure to ambiguous challenges that help pave the path forward for her teams. As part of GTM of our new product, Elizabeth led the development of the internal and external marketing and communications strategy. She always has creative ways of problem solving with a customer-first mindset always. I loved working for Elizabeth!

Marissa Heller - Sr. Product Manager, Delta Air Lines

Let's Connect

Send me an email or book a free discovery call.

SpurConnX Email
SpurConnX Scheduler
Elizabeth Daugherty

I'll be in touch shortly!

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