Hi, I'm Elizabeth
I started SpurConnX to partner with small to large, for-profit and nonprofit organizations to unlock their potential by elevating their consumer experiences (CX).
CX is essential to your operation, like quality and safety, and yields top and bottom-line results.
From 20 years of working across healthcare, travel and hospitality, retail, financial services, and SaaS for globally and locally known organizations, I've learned that spurring a deeper consumer connection by refining and elevating the experience is one of the most sustainable and efficient ways to help a business thrive.
SpurConnX can guide you and your team to a clear vision, measurable and actionable strategy, and detailed roadmaps supporting both those you serve and your people.
Let's connect and see how SpurConnX can help you and your team achieve your goals.

Working Together & Services
I serve as your trusted partner and as an extension of your team
offering advisory to fractional leadership.

I. Advisory
You’d like someone as your sounding board along your transformation path focused to help your team develop a framework and clear direction.
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Let’s share ideas, evaluate options, and determine a clear path forward within an environment of active listening, where tough questions are asked, and actions are prioritized
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I run a workshop or series of workshops with your team or cross-functional group to ideate and deep dive together including: journey mapping, focus groups, and brainstorming sessions
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Retain my support to be your thought partner
II. Strategy Design
You need someone to dive in, take the reins, and help define or refine the strategy to help achieve your goals.
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I collaborate with your team to deeply understand what's working well and your core challenges
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Together we'll align on your clear vision and goals - if you don't have them, we can define these together
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Design the strategy and roadmap to offer leading experiences across your consumer journey
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Develop unified marketing comms and engagement plans supporting both your external and internal audiences
III. Fractional Leader
You see leadership and strategy gaps within your organization but are not ready or cannot commit to a full-time hire.
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I lead the team and strategy on a part-time basis at the fraction of the cost of a full-time employee
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I bring the stability, guidance, energy, and progress your team requires







